PNRA: In Defense of Panera Bread (Update 7/30)
If there is one component of investing that I feel that I have mastered is restaurant and beverage names. I won't list the names and the record of my calls...let's just say that I wish that I had put more money where my mouth has been -- even as recently as a few months ago when BUD was selling around $42.
The goal, of course, is to buy great long term opportunities when they are the best prices - hopefully creating a "margin of safety" as discussed by Benjamin Graham.
Wendy's (WEN) is a fantastic company that seems to be experiencing some recent short term operating issues. Some of the negative recent news may continue to impair the stock (currently trading around $59.50; traded between $43.58 & $66.35 in the last 52 weeks) and ultimately create a good entry point. (In early 2003 I was ALL OVER my dad to buy this when it was trading near $25. Hmmm...120% return in 3.5 years? I'll take it!)
One restaurant company that may be looking extremely tasty about now is Panera Bread (PNRA, $51.53). Panera was THE hot growth story in quick-service/fast casual earlier in the decade. The stock is up 272% since June 2001, vs. 8.3% for the S&P 500, but it is currently down 30% from its recent high of $75. IMHO, the growth story on Panera is nowhere close to complete.
I found this interview in Fortune that I thought was interesting and insightful. I think that Panera actually has two strategic operations for revenue growth: (1) expansion of # of restaurants, and (2) $ volume being pumped through each restaurant.
(1) Panera currently has 300+ company-owned cafés and almost 600 franchised stores. But, IMHO the concept has a lot of room to run. The CEO says:
Is it going to be 2,000, 3,000, 4,000? I don't answer that question, because it doesn't matter to me. What I know is that I have enough real estate and demand to support the 17% growth we're committed to for the next three to five years. And we're on record with a target of 30% [profit growth] this year.
(2) Panera currently excels in only 2 day parts, with dinner being a huge hole in the concepts operations. 20% of PNRA's business comes after 5pm. The company is just now rolling out the first of a wave of products for the evening. "We are doing a product called Crispani, it's a pizza-like product made from our fresh dough, organic Muir tomatoes, Neiman Ranch pork sausage."
If you give people food they want, in an environment that they want, they will spend a dollar or two more, they will go out of the way for it. When we first started we were offering a lunch solution rooted in soup, salad, and a sandwich, and we were doing $1 million a unit. Today we are doing $2 million a unit and offering four consumer solutions - lunch, breakfast, a gathering-place solution, and a take-home solution.
This blog entry from Seeking Alpha makes a quick case for Panera, which I see as a safe long term bet at these levels.
So now it's up to investors to place their bets on whether or not Crispani will turn out to be good for Panera, or cause its demise. My guess is that it won't cause the bakery-cafe's demise, given the history of successful product rollouts and America's infatuation with pizza.
And oh, by the way, there are more menu innovations coming but the company won't say what. But Panera might not earn the $2/share like managment originally said would happen. Would you be disappointed if they only earned $1.90, instead? That would only be 26% EPS growth.
The bottom line is that this story is still a great long-term stock. CEO Shaich has been around the block once before with Au Bon Pain and knows some of the pitfalls to avoid when it comes to managing publicly traded restaurants. But, while the share price knife is falling, there's no reason to try to catch it, even though I have been a buyer ever since $65 was breached.
Here is an interesting piece -- check out this piece from the Motely Fool from just late April (when the stock was trading in the low $70s!!)
The market seems to be hesitant to push the price into the upper range of its historical valuation, even though full-year guidance for diluted EPS was raised again. That could be due to lower expectations of same-store sales in the second quarter from a shift in the timing of the Easter holiday, or that the strong second half of 2005 will make it more difficult to outperform in the later half of this year.
Whatever the reason, I do have to disclose that I am bitter for missing the drop to the low 50s last fall. At this point, I'm probably just hoping the market will miss the forest for the trees at some point and misleadingly punish the stock. But I have yet to find a situation where chasing a stock is good in the long term, so I'm not about to start now.
Jim Cramer's thoughts on July 26th:
Cramer told his first caller that Panera Bread (PNRA - commentary - Cramer's Take) reported a stellar quarter but that it "committed the unpardonable sin of saying it will not do as well in the future."
However, Cramer said that this might not be an entirely bad thing. The downbeat guidance will cause analysts to downgrade the stock, which will reset expectations for the company lower.
There comes a time when we have to recognize that sometimes when a company says great things and then says that expectations are too high, the company is just telling Wall Street to not get ahead of the story.
The company is doing fine, he said, but it just doesn't want anyone to believe that it's doing better than it is.
He said that the stock will churn until it reports again next quarter, when it is likely to meet the new lowered expectations. Then the stock should run higher. Cramer said he would wait a month for the market to fully digest the screw-up, and then he would start building a position.